HMRC’s Employer bulletin, digital marketing tips for your business, help to lower your energy bills, and updates to recycling schemes
Welcome to today’s blog post. In this post we are discussing HMRC’s Employer bulletin, digital marketing tips for your business, help to lower your energy bills, and updates to recycling schemes.
Please contact us if you want to talk about how these updates affect your business. We are here to support you!
HMRC Employer Bulletin: October 2023
HMRC publishes the Employer Bulletin 6 times a year, giving employers the latest information on topics and issues that may affect them.
The October edition of Employer Bulletin includes articles on:
- electric charging of company cars and vans at residential properties;
- paying your PAYE Settlement Agreement;
- reporting PAYE information in real time when payments are made early at Christmas;
- Overlap Relief — preparing for the new tax year basis; and
- ‘pay by bank account’ enhancements.
You can register for HMRC’s employer email alert service to receive emails from HMRC which tell you when the latest issue is available.
You can read the bulletin on screen or print it off. It’s compatible with most screen reading software packages.
See: Employer Bulletin: October 2023 – GOV.UK (www.gov.uk)
How can digital marketing help your business?
There are numerous benefits to businesses, enabling you to thrive in the digital age and stay ahead of the competition. Let’s explore some of the ways digital marketing can help you.
Cost-Effective Marketing: Compared to traditional marketing methods, digital marketing is often more cost-effective. Online advertising, email, and content marketing campaigns can be tailored to fit various budgets, making it accessible for businesses of all sizes.
Content Marketing: Creating valuable content such as blog posts, eBooks, and webinars can establish you as the expert in your field.
Enhanced Online Visibility: Strategies such as search engine optimisation (SEO) and pay-per-click advertising (PPC) can improve your online visibility.
Targeted Marketing: You can target specific demographics and audiences. Through techniques like audience segmentation, you can tailor your marketing efforts to reach the most relevant prospects, ensuring your messages resonate with the right people.
Lead Generation: You may be able to create free content such as guides and landing pages. Email capture forms can help capture contact information from interested prospects.
Customer Engagement: Social media platforms and email marketing enable accounting firms to engage with existing clients and keep them informed about important updates, changes in tax laws, and new services.
Data Analytics: Viewing the data and results on any activity allows for continuous improvement and refinement of marketing strategies. Using tools such as Google Analytics can help you measure the effectiveness of marketing campaigns, track website traffic, and gather insights.
Competitive Advantage: If you embrace the digital landscape, you’re more likely to stay relevant and attract tech-savvy clients (and staff).
Setting the right goals is crucial for success!
Goals should be specific, measurable, achievable, relevant, and time-bound (SMART). Consider objectives like increasing website traffic, generating a certain number of leads, or growing your social media following. Your goals should be aligned with your business’s overall objectives and customer needs. Regularly track and analyse your progress using key performance indicators (KPIs) to make data-driven adjustments.
Our most profitable clients spend time on their marketing strategy. If you haven’t got a marketing plan, please ask us for a template!
Can you lower your energy bills this winter?
The UK Government have updated their ‘Help for Households‘ website for 2023.
Find out what actions you can take to get ready for winter and save money on your energy bills by reading their ‘It All Adds Up’ campaign.
The latest cost-of-living instalment of £300 is currently being paid to low-income households across the UK, without the need to make a claim.
Warm Home Discount Scheme
You could get £150 off your electricity bill for winter 2023 to 2024 under the Warm Home Discount Scheme. The money is not paid to you – it’s a one-off discount applied to your electricity bill between early October 2023 and 31 March 2024.
Find out if you’re eligible for Warm Home Discount Scheme: Overview – GOV.UK (www.gov.uk)
New regulation to reform waste system
A new, simpler common-sense approach to recycling means people across England will be able to recycle the same materials, whether at home, work or school, putting an end to confusion over what can and can’t be recycled in different parts of the country.
Weekly collections of food waste will also be introduced for most households across England by 2026. The government is proposing new exemptions to make sure that waste collectors will be able to collect dry recyclables together, in the same bin or bag, and collect organic waste together, to reduce the number of bins required.
The government states that the new plans for simpler recycling will make sure that households will not need an excessive number of bins. The reforms will bring in a more convenient and practical system which prevents councils from being hit with extra complexity, while making sure all local authorities collect the required recyclable waste streams: glass, metal, plastic, paper and card, food waste, and garden waste.
This means manufacturers can design packaging and know it can be recycled across the nation, ensuring there is more recycled material in the products we buy and allowing the UK recycling industry to grow.
See: Simpler recycling collections and tougher regulation to reform waste system – GOV.UK (www.gov.uk)